Sir Mix-A-Lot parlayed a gonzo tribute to women with large derrieres into hip-hop immortality. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap’s great D.I.Y. success stories. Coming from a city – Seattle – with barely any hip-hop scene to speak of, Mix-A-Lot co-founded his own record label, promoted his music himself, produced all his own tracks, and essentially pulled himself up by the proverbial American bootstraps.
An eclectic music fan but a rabid hip-hop devotee, he was already actively rapping in the early ’80s, and co-founded the Nastymix record label in 1983 with his DJ, Nasty Nes, who also hosted Seattle’s first hip-hop radio show. His first single was 1987’s “Posse on Broadway,” which referred to a street in Seattle, not New York; it became a local hit, and paved the way for his first LP, 1988’s Swass, which also featured the popular novelty “Square Dance Rap,” and a Run-D.M.C.-style cover of Black Sabbath’s “Iron Man,” with backing by Seattle thrashers Metal Church. In 1989, Mix-A-Lot released his follow up albumSeminar, which produced three charting singles in “Beepers,” “My Hooptie,” and “I Got Game” and became the rapper’s second straight platinum album.