Soia

SOIA’s happy place is “Where Magnolia Grows”. This is where her paradise lies, where she can bloom and blossom. Adorned with playful melodies, the soundtrack fuses HipHop, R&B, NuSoul and Jazz over saturated and ample beats. The downright lyrics offer deep insights into SOIA’s soul.

Together with her producer Mez she revives her musical roots of the nineties. The songs range between sensual soul and expressive contemporary R&B, neatly packed in a shell of electronic synths and keys. Throughout the nine tracks the beats make your head nod while SOIA’s voice makes you close your eyes in delight.

The first track, a boom bap tune called RUN WITH WOLVES, gently introduces you to the album. In her paradise world she runs from nothing and determines her own pace. SOIA’s high-pitched vocals are a deliberate alienation, a stylistic break from her two predecessor albums, which she also uses in HOE FOR LOVE and LOOMING STORM.

VACANT PARADISE employs deep 808 kick drums and rolling hi-hats. In PAY FOR PIZZA, SOIA not only shows her love for HipHop, but also urges everyone to pay for their bills them damn selves.